About Us: Talent
Intelligent, Creative & Passionate About Our Work
We recognize that our ability to grow and serve our clients at the highest levels of proficiency relies almost solely upon the talent within our firm. Our competencies set us apart and have fueled our steady growth over the years. Our team is comprised of intelligent, creative and passionate professionals that take enormous pride in their accomplishments and the effect their work has on others.
Martin Greenbaum
President / Creative Director
Martin Greenbaum has been in the creative business for most of his life. Born in Chicago in the 60's he spent much of his youth with paint brush in hand creating fine art projects and won a variety of citywide awards. Family had brought Greenbaum to Las Vegas, Nevada in the 80's where he attended the University of Nevada, Las Vegas and earned a Bachelor's Degree in Marketing. He combined his creative talents, his interests in a computer called a "Mac Plus" and his marketing knowledge to become a tremendous resource to a growing family business. Over eight years he was involved in over 500 store openings and served the company as Director of Marketing. In 1991, Greenbaum opened a full-service advertising agency, Creative Dynamics Inc., in which he served as president. The agency grew from several people to a team of 13 creative and marketing professionals serving many of the most recognized, Las Vegas Resorts and a host of other local and national companies. He became active in his community and served on the board of the Las Vegas Chamber of Commerce and the American Heart Association, where he was elected chairman. In 2003, Greenbaum leveraged his franchise experience and formed Greenbaum Marketing Communications, a full-service marketing and creative firm servicing the franchise industry. Today, he delivers consumer marketing, franchise development and internet solutions to many of the most recognized brands in franchising.
Karey Crowl
Art Director
Karey is a highly impressive design professional with over 13 years in the design industry. She began her career as the lead in-house designer for Ultra Zone (laser tag) Franchise Corporation. After several years working on franchise development and consumer market programs, she was recruited by the largest Las Vegas architecture firm to design their request for proposal (RFP) submittals for multi-million dollar building projects. Over her four years at JMA Architecture Studios, her proposals were highly effective in illustrating the firms’ competencies and gaining substantial new business. From JMA, Crowl was hired by Las Vegas Events, the event company who manages the largest Rodeo and NASCAR events in the country. She has been with Greenbaum Marketing Communications for over two years and lends her expertise on many of our key accounts.
Ashley Dommer
Account Manager / Project Manager
As an account/project manager, Ashley Dommer prides herself on serving both prospective and active clients with a commitment to excellence. After returning to Las Vegas from Utah State University, she acted as account manager for General Realty Group, Nevada's 3rd largest brokerage. Now at Greenbaum Marketing Communications, Ashley is able to utilize her abilities to serve our current clients and also focus on new client acquisition. Whether assisting prospective clients in determining their needs or helping current clients get the job done, Ashley makes a personal investment in ensuring that every client of Greenbaum Marketing Communications receives a level of service that is second to none.
Kerry Knoll
Director of Web Design & Web Development
Kerry Knoll joins Greenbaum Marketing Communications after 10+ years of professional web design experience. Kerry's background in web design spans many industries - including dot coms, advertising agencies and much more. His intelligent designs exhibit the natural talent he has for web design, and his ability to truly convey a brand's identity and positioning. Whether in Flash or using Web 2.0 standards, his ability to provide intuitive layouts and aesthetically pleasing designs will compliment Greenbaum Marketing Communication's already stellar print design reputation.
Ezra Primack
Director of Interactive & Branding
Ezra Primack joins Team Greenbaum after many years of successfully owning and operating his own design firm. Ezra believes that public perception is a critically decisive factor, brand equity is the intangible commodity that builds business. He believes the most important marketing consideration you can make is attention to brand cohesion. Get it right and you will have developed a “Halo of Credibility";. I work to create aesthetics you can be proud of and marketing messages that influence purchasing behavior.
Lisa King
Account Manager
Lisa King is an established marketing professional with over 13 years of success in developing solutions for a number of Las Vegas’ most notable companies. She is a marketing and media strategist who structures programs to offer the greatest amount of impact that provides a measurable return on client investment. She served Gannett Publications in the Las Vegas market as the sales manager for a variety of regional lifestyle and healthcare magazines. She has also served as a sales consultant to a variety of local publications and has built a reputation that will serve the client's need to effectively negotiate rates and positioning.
