Lead generation continues to be a major concern of every one of our clients. The volume and quality of the many franchise portals has declined, some in part to the economic downturn over the last year. The last several months has just made it worse then ever and has forced franchisors to get creative in developing cost effective lead sources outside industry portals. I have been working on a “power"; lead portal that will not take the place of the traditional franchise development website, but it will supplement my clients websites. The portal will include a variety of proven features that not only boost organic search, but also focuses on maximizes hits, click-through and conversion rates. I can’t let the “cat out of the bag"; yet on the details, but we will be making it available to franchisors soon after the first of the year.