Corporate ID is much more than a mere logo, it encompasses the process that defines essence, goals, aspirations, and culture of a franchise brand. Logo's are mere symbols that instantly connect your brand, and all that it is, to our clients, customers, and society. With over 20 years of professional experience, Greenbaum Marketing Communications takes a methodical approach to corporate identity.
Logo Design:
A logo is a single visual impression that encompasses an identity. Like a signature, a logo should be unique and stamp your collateral with your personality. It can be straight forward or whimsical; the statement it makes can be obvious or subtle. A logo can be literal or abstract, but it must reflect, in a single glance, the impression you want to make.
Our Corporate ID Development Process:
Interview / Internal Research
Our process begins with a thorough interview process with your management and executive team, key staff, and with customer polling. Our investigation focuses on your customers: Who are they? What do they like? What are their buying habits? What do they respond to? We also partner with your executive team to understand your vision for the future and how your company may competitively position the business. We gain an accurate insight of your brand focus, reputation, positioning, and personality from a historical perspective.
External Research
Our corporate ID development often includes a competitive review and analysis. External research may also include an extensive customer research project to gain a clear understanding of what customers truly respond to.
Concept Development
In this phase, our marketing and creative teams brainstorm over concepts and develop a series of potential corporate ID options. This concept development phase is highly interactive between the client team and our creative team.
Review / Research
The best logo concepts are narrowed down to a select few and then carefully reviewed against the criteria set forth at the beginning of the project. This review process can be as simple as an executive management review or expand to a more extensive internal or external research effort (often depending on client budgets).
Final Illustration
Upon final selection of a logo, our creative team performs a final color and design review to be sure that all aspects are specified and approved. In today's market place logos are displayed on all kinds of media.
