Clockwork Home Services

  • Clockwork 25k Power-Up Logo
  • Clockwork 25k Power-Up Direct Mail
  • Clockwork 25k Power-Up Ad
  • Clockwork 25k Power-Up Postcards

The Assignment

Clockwork Home Services, recently united with Direct Energy, grows their franchise almost solely with conversions from independent plumbing, electric, and HVAC business owners. CHS wanted to increase their numbers. Their conversion benefits were already substantial but they were looking for more.

The Solution

We suggested implementing an incentive program with a monetary amount. With approval from their legal team, the program was born. We gave it a name, a logo and a creative look. We developed a series of ads and direct mail pieces, each centered on a different “Power Up” Reason to Convert. We also collaborated to devise an intricate mailing schedule, enabling the CHS franchise development team to follow up with targeted groups at specific times.