Corporate Id: Logo Design
A Single Vision Impression That Stirs The Mind
A logo is a single visual impression that encompasses an identity. Like a signature, a logo should be unique and stamp your collateral with your personality. It can be straight forward or whimsical; the statement it makes can be obvious or subtle. A logo can be literal or abstract, but it must reflect, in a single glance, the impression you want to make.
All great contemporary logos share some common characteristics. Most importantly, a logo must be visually appealing and distinctive. An original and eye-catching design will be more memorable. A good logo should have a style and choice of colors that are appropriate for the company it represents. One size does NOT fit all. When we develop a logo we take into consideration the personality of the company, marketing goals, potential uses, the purpose of the branding, branding elements that will surround the logo, and personal preferences of the client.
Our Corporate ID Development Process:
Interview / Internal Research - Our process begins with a thorough interview process with your management and executive team, key staff, and with customer polling. Our investigation focuses on your customers: Who are they? What do they like? What are their buying habits? What do they respond to? We also partner with your executive team to understand your vision for the future and how your company may competitively position the business. We gain a clear perspective of your brand focus, reputation, positioning, and personality from a historical perspective.
External Research - Our corporate ID development often includes a competitive review and analysis. External research may also include an extensive customer research project to gain a clear understanding of what customers truly respond to.
Concept Development - In this phase, our marketing and creative teams brainstorm over concepts and develop a series of potential corporate ID options. This concept development phase is highly interactive between the client team and our creative team.
Review / Research – The best logo concepts are narrowed down to a select few and then carefully reviewed against the criteria set forth at the beginning of the project. This review process can be as simple as an executive management review or expand to a more extensive internal or external research effort (often depending on client budgets).
Final Illustration – Upon final selection of a logo, our creative team performs a final color and design review to be sure that all aspects are specified and approved. In today's market place logos are displayed on all kinds of media. For this reason it's important that logos are scalable and can be reproduced in a variety of sizes and formats. We provide clients with a complete set of graphic files that contain their new logo including .eps, .tiff, and .jpeg, in four color, spot color, black and white, and grayscale.
Final Illustration – Upon final selection of a logo, our creative team performs a final color and design review to be sure that all aspects are specified and approved. In today's market place logos are displayed on all kinds of media. For this reason it's important that logos are scalable and can be reproduced in a variety of sizes and formats. We provide clients with a complete set of graphic files that contain their new logo including .eps, .tiff, and .jpeg, in four color, spot color, black and white, and grayscale.
