Creative Services: Direct Marketing
Build you brand. Build Customer Loyalty. Build Revenues.
Database marketing is a tremendous marketing tool for companies that want to expand their sales revenues in a cost effective and measurable way. We are strong advocates for database marketing strategies that are highly targeted and measurable. Our campaigns are structured to deliver a response that is profitable, while building an ongoing communication with customers. We strive to increase the “value"; of each customer by increasing their average transaction amount (sale) and/or increasing their purchasing frequency. At the same time, we build brand loyalty and promote referrals.
Prospecting Campaigns
Companies that seek to expand their client base come to Greenbaum Marketing Communications for database marketing strategies that tap into a new market segment or promote a new product or service. Prospecting campaigns are often much more difficult to “get right"; than relationship campaigns. We find that the effectiveness of a prospecting campaign is dependent on four variables – your brand, the list, the offer, and the design. We pay very close attention all these variables and work closely with our clients to evolve their prospecting campaigns to maximize impact.
Relationship Marketing
Building a customer base is one of the most difficult and timely processes in business, but there are few marketing practices that will have a more profound affect on customer loyalty than database marketing. Database marketing is an extremely effective tool to build relationships, increase referrals, and bolster additional sales from customers that have a connection with your brand. We have over 20 years experience in database marketing spanning a wide range of industries. Our team works closely with clients to understand and segment their customer data. We structure campaigns that reach out to customers that share the same habits and trends. Content is tailored to precise customer segments and each piece is personalized to a specific customer in a manner that instantly gains their attention.
Referral Programs
Most businesses rely on referrals to fuel their growth; however, many do not have a structured referral program in place. The best referral programs are communicated to your existing customers in a non-intrusive way and offer some type of reward for their referral. A creative and fun referral program can more than double the business you gain through referrals at a fraction of the cost of gaining new business through prospecting campaigns.
Services Include:
- Mailing Kit Creation
- Database Segmentation & Analysis
- List Creation / List Acquisition
- Direct Mail Creative Services
- Results Tracking /Measurement
- Lettershop / Variable Data
- Printing Services Comprehensive Mailing Services
