Intelligent, Creative & Passionate About Our Work
We recognize that our ability to grow and serve our clients at the highest levels of proficiency relies almost solely upon the talent within our firm. Our competencies set us apart and have fueled our steady growth over the years. Our team is comprised of intelligent, creative and passionate professionals that take enormous pride in their accomplishments and the effect their work has on others.
Martin Greenbaum
President / Creative Director
Martin Greenbaum has been in the creative business for most of his life. Born in Chicago in the 60's he spent much of his youth with paint brush in hand creating fine art projects and won a variety of citywide awards. Family had brought Greenbaum to Las Vegas, Nevada in the 80's where he attended the University of Nevada, Las Vegas and earned a Bachelor's Degree in Marketing. He combined his creative talents, his interests in a computer called a "Mac Plus" and his marketing knowledge to become a tremendous resource to a growing family business. Over eight years he was involved in over 500 store openings and served the company as Director of Marketing. In 1991, Greenbaum opened a full-service advertising agency, Creative Dynamics Inc., in which he served as president. The agency grew from several people to a team of 13 creative and marketing professionals serving many of the most recognized, Las Vegas Resorts and a host of other local and national companies. He became active in his community and served on the board of the Las Vegas Chamber of Commerce and the American Heart Association, where he was elected chairman. In 2003, Greenbaum leveraged his franchise experience and formed Greenbaum Marketing Communications, a full-service marketing and creative firm servicing the franchise industry. Today, he delivers consumer marketing, franchise development and internet solutions to many of the most recognized brands in franchising.
Karey Crowl
Art Director
Karey is a highly impressive design professional with over 13 years in the design industry. She began her career as the lead in-house designer for Ultra Zone (laser tag) Franchise Corporation. After several years working on franchise development and consumer market programs, she was recruited by the largest Las Vegas architecture firm to design their request for proposal (RFP) submittals for multi-million dollar building projects. Over her four years at JMA Architecture Studios, her proposals were highly effective in illustrating the firms’ competencies and gaining substantial new business. From JMA, Crowl was hired by Las Vegas Events, the event company who manages the largest Rodeo and NASCAR events in the country. She has been with Greenbaum Marketing Communications for over two years and lends her expertise on many of our key accounts.
Kerry Knoll
Director of Web Design & Web Development
Kerry Knoll joins Greenbaum Marketing Communications after 10+ years of professional web design experience. Kerry's background in web design spans many industries - including dot coms, advertising agencies and much more. His intelligent designs exhibit the natural talent he has for web design, and his ability to truly convey a brand's identity and positioning. Whether in Flash or using Web 2.0 standards, his ability to provide intuitive layouts and aesthetically pleasing designs will compliment Greenbaum Marketing Communication's already stellar print design reputation.
Justin Baloun
Senior Graphic Designer
An intuitive sense of style and an insane drive for perfection have guided Justin through over 7 years of award-winning design work. Requiring little or no direction, Justin has expertly tackled branding projects, including logo and web design, for clients ranging from casinos, to retail stores, to sports teams. His extensive experience with all aspects of internal and external marketing have made him adept at crafting spot-on designs able to speak to specific audiences. Experience has also instilled in him a strict adherence to deadlines, which he prides himself and his work upon. A true leader in any situation, Justin has the skills and insight to guide a project from inception to completion with seamless perfection.
Susan Larson
Senior Copywriter
At the root of Susan Larson’s marketing experience lies the ability to communicate: to the consumer, to the press, or from business to business. She has honed her skills to articulate the right message at the right time and place. Seven years of advertising experience began with copywriting for American Casino & Entertainment Properties, which included multiple casino re-branding projects. From there she went on to contribute her writing and conceptual skills to accounts such as Cox Communications, YMCA, Howard Hughes Corporation, and Greenspun Media Group. A foray into the record industry found her touring the country as a Public Relations Director for an independent label. This experience would prove invaluable for further insight into branding, negotiations, management, copywriting and PR.
Lisa King
Account Manager
Lisa King is an established marketing professional with over 13 years of success in developing solutions for a number of Las Vegas’ most notable companies. She is a marketing and media strategist who structures programs to offer the greatest amount of impact that provides a measurable return on client investment. She served Gannett Publications in the Las Vegas market as the sales manager for a variety of regional lifestyle and healthcare magazines. She has also served as a sales consultant to a variety of local publications and has built a reputation that will serve the client's need to effectively negotiate rates and positioning.
