Intelligent, Creative & Passionate About Our Work
Martin Greenbaum
President / Creative Director

Martin Greenbaum has been in the creative business for most of his life. Born in Chicago in the 60's he spent much of his youth with paint brush in hand creating fine art projects and won a variety of citywide awards. Family had brought Greenbaum to Las Vegas, Nevada in the 80's where he attended the University of Nevada, Las Vegas and earned a Bachelor's Degree in Marketing. He combined his creative talents, his interests in a computer called a "Mac Plus" and his marketing knowledge to become a tremendous resource to a growing family business. Over eight years he was involved in over 500 store openings and served the company as Director of Marketing. In 1991, Greenbaum opened a full-service advertising agency, Creative Dynamics Inc., in which he served as president. The agency grew from several people to a team of 13 creative and marketing professionals serving many of the most recognized Las Vegas Resorts and a host of other local and national companies. He became active in his community and served on the board of the Las Vegas Chamber of Commerce and the American Heart Association, where he was elected chairman. In 2003, Greenbaum leveraged his franchise experience and formed Greenbaum Marketing Communications, a full-service marketing and creative firm servicing the franchise industry. Today, he delivers consumer marketing, franchise development and internet solutions to many of the most recognized brands in franchising.
Justin Baloun
Director of Interactive Services

An intuitive sense of style and an insane drive for perfection have guided Justin through over eight years of award-winning design work. Requiring little or no direction, Justin has expertly tackled branding projects, including logo and web design, for clients ranging from casinos, to retail stores, to sports teams. His extensive experience with all aspects of internal and external marketing have made him adept at crafting spot-on designs able to speak to specific audiences. Experience has also instilled in him a strict adherence to deadlines, which he prides himself and his work upon. A true leader in any situation, Justin has the skills and insight to guide a project from inception to completion with seamless perfection.
James Russell
Art Director

What began for James as a dream to become a comic book artist eventually gave way to a successful graphic and web design career now spanning over 13 years. Never losing his imaginative flair, James has played integral roles crafting creative, spot-on marketing campaigns for well-known brands like MGM Grand, Sierra Health & Life and Cricket Wireless among many others. James also draws from experience as a pre-press manager to be an invaluable, logistical asset for countless high-end brochure and direct mail projects. Today, James devotes his every effort to teasing small children, namely his own, attempting the game of golf, and transforming consumer and franchise web projects into true works of art.
Susan Larson
Senior Copywriter

At the root of Susan’s marketing experience lies the ability to communicate: to the consumer, to the press, or from business to business. She has honed her skills to articulate the right message at the right time and place. Eight years of advertising experience began with copywriting for American Casino & Entertainment Properties, which included multiple casino re-branding projects. From there she went on to contribute her writing and conceptual skills to accounts such as Cox Communications, YMCA, Howard Hughes Corporation, and Greenspun Media Group. A foray into the record industry found her touring the country as a Public Relations Manager for an independent label. This experience would prove invaluable for further insight into branding, negotiations, management, copywriting and PR.
Anne Choe
Senior Graphic Designer

Anne separates herself with a unique brand of design and the ability to handle any and every job with crazy efficiency. After obtaining her BFA in Visual Communications from the School of the Art Institute of Chicago, Anne racked up years of impressive design experience for national clients including casinos, hospitals, restaurants, salons and more. Anne has also designed and published two cookbooks for high-profile Las Vegas chefs. In her role with Greenbaum, Anne has been able to masterfully connect effective messaging with creative solutions, while making each client feel like her number one priority. Outside the office, Anne enjoys cooking and trying new restaurants, playing tennis, snowboarding, and spending time with her two boxers.











