Driven Brands

  • Driven Brands Franchise Website
  • Driven Brands Franchise Website
  • Driven Brands Franchise Website

The Assignment

You don’t sell over 400 units and continue to add 8-10 each month without having a highly-structured and well thought-out plan in place. In fact, an extreme attention to detail might be an understatement for CEO Jonathan Barnett and his dedicated marketing team.

The Results

The three projects for which Greenbaum was enlisted: 1) Strategize and create a consumer marketing campaign 2) Create and design a franchise recruitment website 3) Design and write a virtual brochure outlining the recruitment sales process. The consumer marketing campaign became a series of direct mail postcards, each highlighting one of Oxi Fresh’s key differentiators. The imagery and tone used set the stage for the recruitment website which, although positioned differently, needed to have some design similarities. The resulting site is clean and crisp and presents the “fresh” opportunity the way it was intended. Aside from being extremely user-friendly, the site guides prospects through a system, revealing relevant tidbits along the way. And the robust CMS enables the Oxi Fresh team to control and update most every aspect of the site through the back end.