Everything Else: Architect Firms
Helping Architects Set Structure to Business Development
To be successful in the competitive business of architectural design, firms must structure their marketing plans with the same level of detail that they apply in their building plans. The foundation for success is set upon the brand identity of the firm, while the marketing plan sets the structure of various strategies to highlight the firms’ competencies and competitive position. Today’s architectural firms can no longer rely on the “good ole’ boy"; network, while their competition is aggressively marketing themselves.
Greenbaum Marketing Communications has extensive experience working with architecture firms to build their brand, streamline their RFP submissions, promote their services, and land new projects. Key members of our team have backgrounds in large firms and truly understand the best practices for architectural firm marketing.
Brand Development
The professional services of an architect firm are best represented by a brand identity that is distinctive and depicts the firms’ unique sense of style. We believe in the power of branding and, like architects, pursue compelling design that alters ones perception. Whether we are working for emerging firms or established ones, we take brand identity to the next level with comprehensive development services that guide and improve all aspects of your communications and exposure to clients, contacts and the community.
RFP Submittals
Replying to an RFP provides an opportunity for your firm to illustrate your unique experience, skills and capabilities. What makes you the perfect choice for a particular project? We help your firm land new projects by enhancing your ability to convey your message with concise, attractive, comprehensive, and compelling RFP submittals.
Website Development
A website is the primary marketing tool for most businesses and an architectural firm is no exception. We construct websites that serve architect firms internally as well as from a business development standpoint. We integrate content managements systems, custom email systems, ftp solutions, and dynamic content areas. As a result, you benefit from the ability to streamline your communications, manage your content, and leverage technology to improve the way you do business, while generating leads from your website like never before.
Presentations
Our architectural clients enjoy having Greenbaum Marketing Communications as a creative resource. We bring exceptional creative services to custom PowerPoint presentations, large format graphics, and multimedia presentations that leave a lasting impression on your clients and key decision makers.
