Saturday July 05, 2008
Everything Else: Restaurants
Delicous Marketing Strategy with all the fixins'
 
With such a wide variety of cuisines and restaurant options for consumers to choose from, restaurant marketing has become more important than ever. Consumers have hundreds of dining choices within reach every day. Competition is fierce, and restaurants must win customer loyalty with an experience that satisfies not only their palettes, but also their pocketbooks. The cable Food Network runs non-stop and programming gives consumers a glimpse into the world of food, including recipes from popular chefs, fine dining around the world, and a behind-the-scenes look the restaurant business. Chefs are now celebrities and restaurants are destinations on the level that was once reserved for vacation spots.
 
To be successful, every restaurant must have a thoughtfully constructed marketing plan for growing sales and increasing profits. We help you develop a strategic road map that will allow you to reach the fullest potential. Our restaurant marketing strategy focuses on the critical areas of branding, positioning, culture, design, local marketing, new restaurant openings, and concept development. With an overarching growth strategy you will develop competitor-proof relationships with customers, suppliers, employees and other key stakeholders. These strategies rarely, if ever, call for mass media. We implement customer loyalty programs, special promotions, e-marketing systems, and direct marketing strategies that gets people talking.
 

We work with a wide range of restaurants to include: 
  • Franchised Restaurants
  • Fine Dining Restaurants
  • Family-owned Restaurants
  • Independent Restaurants
  • Catering Companies
  • Nite Club & Entertainment Venues
Services Include:
  • Logo / Brand Development
  • Promotional Materials
  • Menu Design / Electronic Menus
  • Restaurant Websites
  • Interior Graphics / Murals
  • e-Marketing Programs
  • Customer Loyalty Programs
  • Direct Marketing

 

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in the news
07/05/2007
GREENBAUM MARKETING COMMUNICATIONS TAKES ON BOXING CHAMPION FLOYD MAYWEATHER AS HE LAUNCHES HIS NEW FOUNDATION
Super lightweight champion of the world, Floyd Mayweather Jr. has recent launched the Floyd Mayweather Jr. Foundation to help urban youth and communities in need.... read more

06/11/2007
GREENBAUM MARKETING COMMUNICATIONS DEVELOPS NEW BRAND FOR COUNTRY PLACE LIVING FRANCHISE
Greenbaum Marketing Communications assists new franchisor, Country Place Living, LLC to launch their new franchise brand in assisted living residences.... read more

recommended site
http://www.vertisinc.com

 

 
Recruitment
Greenbaum Marketing Communications is always seeking incredible talent. To submit your resume and portfolio, click here.
Welcome to The Basement at Greenbaum Marketing Communications. We’ve converted our basement into a place where you’ll find our conversation more relaxed and straightforward. Down here, we talk about all kinds of topics, share our thoughts, explore wild ideas, brainstorm and approach marketing strategy and creativity from a recreational perspective.
Change is Good, You Go First.
June 14, 2008, 1:06 am
Submitted By: Martin Greenbaum
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There are tons of business and self improvement books out there. Reading the good ones must become a hobby for those who are looking to maximize their potential in business and life. One powerful book, by Tom Feltenstein, focuses on over 20 great strategies for taking control of profitability. Tom is an icon in the franchise, restaurant, and hospitality industries and has recently become a good friend. I am enjoying learning from him and stealing all his best strategies (just jokin' / not really). Take the time to checkout his website at www.tomfeltenstein.com.

Do you know a good factor?
June 14, 2008, 1:06 am
Submitted By: Martin Greenbaum
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If I were to ask most people what a "factor" is, they wouldn't have a clue. Yes, there may be that 10% of experienced business people that may of had some banking background that know, but for the most part, there are many factors. Now don't get confused. I'm talking about the factoring professionals of Liquid Capital Corp., commonly known in the financial business as "factors". Basically, they help businesses convert the accounts receivables into cash for very reasonable rates. For businesses that are experiencing cash flow issues due to slow paying clients, this is a real solution. Money is tight right now. Conventional and home equity loans are harder to come by for most and factoring credit worthy A/R is a great solution. Of course I know a lot about this topic, we're working on a wide variety of Liquid Capital Corps' franchise marketing tools.

It's Splash-tastic!!!
June 14, 2008, 1:06 am
Submitted By: Martin Greenbaum
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Imagine a very cool resort, island paradise theme with "Crazy Toucans" "Leapin Lizards" "Pinkies" (don't ask), 400 fantastic suites, and Chicago's newest and largest indoor waterpark. Paradise happens to be at  KeyLime Cove Waterpark, Resort and Spa, right across from Six Flags Great America in Gurnee, IL. Developed by Dave "Famous Dave" Anderson, KeyLime Cove is a tropical vacation destination and the best family getaway with creative activities, fun, and great food (Famous Dave Quality). I have been at the property about four times in the last six weeks, never with my wife and children. No, I haven't been kickin' back, I've been in meetings, presentations, photoshoots, and late night re-con missions to the competitors (don't tell anyone).