Franchising: Franchise Development
Helping franchisors source quality prospects cost effectively.
A successful franchise system is built upon people. In the end, it is your franchisees that bring talent and focus to your brand and build revenues as a result. At Greenbaum Marketing Communications, we understand that finding qualified franchisees is becoming more difficult than ever before. Lead costs have escalated while lead quality seems to be dropping. The tried and true practices of the past are not as effective as they once were, and the newly developed web portals have not lived up to their initial promise. As a result, many franchisors find themselves mis-allocating their limited budgets on unqualified leads that net few deals.
At Greenbaum Marketing Communications we approach franchise development strategies differently for each franchise client. We research your industry and top competitors to develop a realistic profile, and we spend time with your management team to learn about your business model, understand franchisee perceptions, build franchisee profiles and develop key messaging. Together, we build a franchise development marketing plan that is realistic, fits within your budget and provides you with quality leads that match your franchisee profiles. Many factors play a role in how we justify our recommendations, unique to every franchise system, but ultimately, we build a budget that would meet our own strict criteria - as if we were spending our own dollars.
Franchise Portal Review
There are countless business and franchise opportunity portals, each with a certain niche in the marketplace. These portals continually jockey for position on various search engines. Using a methodical approach and industry polling, we assist companies in developing a portal advertising plan that will provide a cost-effective and high-quality lead flow.
Industry Portal Research / Plan
We are experts at uncovering new opportunities for lead generation and we research industry sites that offer advertising, sponsorship and link opportunities. Often these sites provide highly cost-effective leads and you don’t have to worry that everyone is “fishing out of the same pond."; Our industry portal research helps minimize lead sharing issues.
Keyword Strategy
One of the keys to success with Search Engine Optimization (SEO) is found by developing keyword strategies that provide a detailed plan for keywords within your website and their related search traffic, costs, and use by your direct competition. Greenbaum Marketing Communications helps develop keyword strategies that make sensible use of your marketing budgets and positions you within the leading search engines so that you will be found - immediately.
Print Advertising Campaigns
We are leading innovators when it comes to print advertising campaigns for franchise development. We target publications that make sense and provide the best value, the highest quality leads and the strongest ROI. Our creative team works with each client to understand specific franchise development goals and refine key messaging to effectively target prospective franchisees.
e-Marketing (Sales Drip) Campaigns
It is vital for many franchisors to implement franchise development email campaigns that filter through the hundreds or thousands of unqualified or uninterested leads they receive through various portals. We work with franchisors to develop email messages and corresponding landing pages that increase the effectiveness of email campaigns. Although we maintain an intended simplicity in the outbound email, the corresponding landing pages utilize each clients brand elements and key messaging. The result is a higher rate of conversion to those qualified candidates.
Franchise Development Sales Collateral
Successfully creating franchise development sales collateral differs from developing a typical corporate brochure. It takes a clear understanding of franchising in general combined with a keen insight into the mindset of your typical franchisee. Greenbaum Marketing Communications has worked with many of the most recognized brands in franchising. We are known for our ability to create development collateral that positions franchise systems as dynamic leaders in the industry. Most importantly, we touch upon the key concerns of franchisees and create a connection between the prospect and the franchise system. We educate prospects on the benefits of our clients franchise system, the process in buying a franchise, and compel them to take the next steps to learn more.
Our franchise development services include:
- Franchise Development Brochures
- Franchise Development PDF Brochures
- Franchise Development Ad Campaigns
- Comprehensive Creative Services
- Expert Content Development
- Custom and Stock Photography
- Printing Services
- Franchise Development Websites
It is inevitable that a prospective franchisee will visit your website to gain more information. Often, your website is the “first impression"; that will guide an initial decision on whether they have interest. Successful franchisors spend a great deal of time developing and updating their franchise development website to maintain their competitive edge and insure that their site offers the maximum conversion rate possible. Greenbaum Marketing Communications offers comprehensive web development services that include intuitive content management systems (CMS) which offer franchisors complete control over the content of their website.
Tradeshow Booth Design
Bolster your exposure at franchise development shows with a custom designed booth and/or graphic panels. We help you create a booth design that will position you as an innovator in your industry and will create interest through a perfect balance of your brand, images and key messaging.
Franchisee Referral Programs
Franchisee referral programs are a terrific source of new leads and are often a significant percentage of new franchise sales for established systems. Effective programs require much more than a simple tri-fold brochure sitting on a counter. We consult with franchisors in developing innovative referral programs that are well received and increase franchise sales.
