We target prospects in a way that compels conversion.

Franchise development marketing strategy is one of our core competencies at Greenbaum Marketing. We are extremely experienced and effective in helping franchisors implement cost effective lead generation programs and building communication strategies that target qualified prospects. Through traditional and electronic methods, we position your brand, showcase your benefits, promote conversion, educate, and all the while, we make that critical connection with your prospect.  

At Greenbaum Marketing Communications, we approach franchise development marketing strategy differently for each franchise client, customizing tactics and key messaging to impact key prospects. We research your industry and top competitors to develop a realistic profile, and we spend time with your management team to learn about your business model, understand franchisee perceptions, build franchisee profiles and develop key messaging. Together, we build a franchise development marketing plan that is realistic, fits within your budget and provides you with quality leads that match optimum franchisee profiles.  

 

	Website Design & Development   It is inevitable that a prospective franchisee will visit your website to gain more information. Often, your website is the "first impression" an impression that will guide an initial decision on whether the prospect has further interest. Successful franchisors spend a great deal of time developing and updating their franchise development website to maintain their competitive edge and ensure that the site offers the maximum conversion rate possible. Learn more about our comprehensive web site development and design services.
	Online Marketing Strategies / AdWord Campaigns   We are highly effective at uncovering new opportunities for lead generation and we research industry sites that offer advertising, sponsorship and link opportunities. Often these sites provide highly cost-effective leads and you don’t have to worry that everyone is "fishing out of the same pond". Our industry portal research helps minimize lead-sharing issues. We also help clients initiate effective Google AdWord campaigns that deliver high click-through and conversion rates. Learn more about our internet marketing strategies.
	Print Advertising Campaigns   We are leading innovators when it comes to print advertising campaigns for franchise development. We target publications that make sense and provide the best value, the highest quality leads and the strongest ROI. Our creative team works with each client to understand specific franchise development goals and refine key messaging to target prospective franchisees.
	Franchise Sales Collateral & PDF Documents   Creating franchise development sales collateral differs from developing a typical corporate brochure or other sales collateral. It takes a clear understanding of franchising in general combined with a keen insight into the mindset of those looking to make such a "life changing" decision. Greenbaum Marketing Communications has worked with many of the most recognized brands in franchising. We are known for our ability to create development collateral that positions franchise systems as dynamic leaders in the industry. Most importantly, we touch upon the key concerns of franchisees and create a connection between the prospect and the franchise system. We educate prospects on the benefits of our clients franchise system, the process in buying a franchise, and compel them to seek additional information. Learn more about our franchise sales collateral.
	Email "Drip" Campaigns / Landing Pages   It is a good practice for franchisors to implement e-mail "drip" campaigns to filter through unqualified or uninterested leads they receive through portals and internet advertising campaigns. We work with franchisors to develop e-mail messages and corresponding landing pages that both increase the conversion of leads and weed through those who are not qualified. Although we maintain an intended simplicity in the outbound email, the corresponding landing pages utilize each clients brand elements and key messaging. The result is a higher rate of conversion for those candidates who are qualified. Learn more about our email marketing programs.