We are aggressive, over-achievers that like to challenge traditional thinking and find new ways to deliver branded messages that compel people to buy.
Our clients count on a firm that has a unique understanding of their business and how it relates to our culture. Greenbaum Marketing Communications positions franchise brands to attract qualified franchise prospects and implement brand centric campaigns that boost local branding and unit revenue respectively. Our strategy is far from ordinary and we continually seek unique ways to deliver extraordinary results.
Martin Greenbaum, CFE (Certified Franchise Executive)
Greenbaum began his professional career in the family business, developing postal and business centers across the nation. Over an eight-year period he was involved in over 500 store openings, serving the company as the Director of Operations and then Director of Marketing. In 1991, Greenbaum launched a full-service advertising agency in Las Vegas under the name Creative Dynamics Inc. Greenbaum built a thriving agency, working with a variety of Las Vegas resorts, national clients, franchisors and local businesses. He sold Creative Dynamics in 1999 and fate brought him to Health Imaging Inc. Greenbaum served Health Imaging Inc. as National Vice President of Marketing and Business Development, implementing multi-million dollar joint venture projects with leading radiology groups. In 2003, Greenbaum leveraged his franchise experience and formed Greenbaum Marketing Communications, a full-service marketing and creative firm servicing the franchise industry.
Speaking Engagements / Franchisor Conventions
Make marketing strategy and implementation a primary focus at your next franchise convention. Martin Greenbaum, CFE will supercharge your convention and create excitement amongst your franchisees. Programs are tailored to each franchise system as he shares his insight on branding, neighborhood marketing, loyalty campaigns and referral programs and much more. He includes eye-opening discussions on Internet Marketing, focusing on the best ways to build a cost-effective Google AdWord campaign. In addition, he covers how to easily implement a local email marketing campaign that will build customer loyalty and promote referrals.
Marketing Strategy Sessions
It’s often hard for franchisors to keep up-to-date on the best practices in marketing their system because they are "too close" to the issues and may not have an objective perspective. Due to this and other reasons, campaigns may not be structured for success and do not net the required results. If you’ve come to realize that your marketing is not effective and you would like an outside, expert opinion, Martin Greenbaum, President of Greenbaum Marketing Communications conducts personal strategy sessions for franchisors seeking exponential growth. He will leverage his 20 years of marketing franchise experience working with over 35 national brands, creative expertise, and internet savvy to help you develop a comprehensive approach to increasing franchise sales and unit revenues.
Contributing Writer to Industry Publications and Online Media
Martin Greenbaum has had the pleasure of being a guest writer for Franchising World and other industry media. He enjoys writing and seeks opportunities to share his knowledge within the franchising community.
IFA Supplier Member
Greenbaum Marketing Communications is proud to be an active supplier member of the International Franchise Association (IFA).
