We are aggressive, over-achievers that like to challenge traditional thinking and find new ways to deliver branded messages that compel people to buy.
 
 
Our clients count on a firm that has a unique understanding of their business and how it relates to our culture. Greenbaum Marketing Communications positions franchise brands to attract qualified franchise prospects and implement brand centric campaigns that boost local branding and unit revenue respectively. Our strategy is far from ordinary and we continually seek unique ways to deliver extraordinary results.
 
Martin Greenbaum, CFE (Certified Franchise Executive)
 
Greenbaum began his professional career in the family business, developing postal and business centers across the nation. Over an eight-year period he was involved in over 500 store openings, serving the company as the Director of Operations and then Director of Marketing. In 1991, Greenbaum launched a full-service advertising agency in Las Vegas under the name Creative Dynamics Inc. Greenbaum built a thriving agency, working with a variety of Las Vegas resorts, national clients, franchisors and local businesses. He sold Creative Dynamics in 1999 and fate brought him to Health Imaging Inc. Greenbaum served Health Imaging Inc. as National Vice President of Marketing and Business Development, implementing multi-million dollar joint venture projects with leading radiology groups. In 2003, Greenbaum leveraged his franchise experience and formed Greenbaum Marketing Communications, a full-service marketing and creative firm servicing the franchise industry.
 
Speaking Engagements / Franchisor Conventions
 
Make marketing strategy and implementation a primary focus at your next franchise convention. Martin Greenbaum, CFE will supercharge your convention and create excitement amongst your franchisees. Programs are tailored to each franchise system as he shares his insight on branding, neighborhood marketing, loyalty campaigns and referral programs and much more. He includes eye-opening discussions on Internet Marketing, focusing on the best ways to build a cost-effective Google AdWord campaign. In addition, he covers how to easily implement a local email marketing campaign that will build customer loyalty and promote referrals.
 
Marketing Strategy Sessions
 
It’s often hard for franchisors to keep up-to-date on the best practices in marketing their system because they are "too close" to the issues and may not have an objective perspective. Due to this and other reasons, campaigns may not be structured for success and do not net the required results. If you’ve come to realize that your marketing is not effective and you would like an outside, expert opinion. Martin Greenbaum, President of Greenbaum Marketing Communications conducts personal strategy sessions for franchisors seeking exponential growth. He will leverage his 20 years of marketing, franchise experience working with over 35 national brands, creative expertise, and internet savvy to help you develop a comprehensive approach to increasing franchise sales and unit revenues.
 
Contributing Writer to Industry Publications and Online Media
 
Martin Greenbaum has had the pleasure of being a guest writer for Franchising World and other industry media. He enjoys writing and seeks opportunities to share his knowledge within the franchising community.
 
IFA Supplier Member
 
Greenbaum Marketing Communications is proud to be an active supplier member of the International Franchise Association (IFA).
 
 
 
 

 

In The News
11/20/2008
MARTIN GREENBAUM OF GREENBAUM MARKETING COMMUNICATIONS REVEALS SECRETS OF SUCCESS IN NEW FRANCHISE STARTUP BOOK

Martin Greenbaum of Greenbaum Marketing Communications, a marketing and franchise company, is featured among an elite group of franchise entrepreneurs in a new book for aspiring franchisors, So You Want to Franchise Your Business (Entrepreneur Press, Augu... read more

11/06/2008
SUCCESSFUL 30-YEAR FRANCHISE ENLISTS GREENBAUM MARKETING FOR COMPANY-WIDE RE-BRANDING PROJECT

After Detecting Nearly 5 Million Leaks in 30 Years, American Leak Detection is Ready for a New Look and Further Expansion... read more

http://www.catchfirefunding.com

 

 
Recruitment
Greenbaum Marketing Communications is always seeking incredible talent. To submit your resume and portfolio, click here.
Welcome to The Basement at Greenbaum Marketing Communications. We’ve converted our basement into a place where you’ll find our conversation more relaxed and straightforward. Down here, we talk about all kinds of topics, share our thoughts, explore wild ideas, brainstorm and approach marketing strategy and creativity from a recreational perspective.
Am I Invading Thier Privacy?
November 20, 2008, 10:11 am
Submitted By: Martin Greenbaum

Last week I sent out an eBlast to my contacts announcing the launch of our new Greenbaum Marketing website (the one you’re on right now). I use a email provider called SwiftPage because it is not only easy to use, but they provide me with up-to-the-minute detailed reports. I know who viewed the email, when they viewed it, where they clicked, and how many times they viewed it. Why do I feel that looking through the report is like spying on my clients and contacts? It is great to see that a high percentage of my contacts opened up the email more than once. In fact, we had a lot that viewed in 5, 10, and even more than 20 times. And the times they viewed it, it was across the board and it makes me wonder why people are looking at my eblast at midnight or 2:00 in the morning. Of course I did use this “secret intelligence"; to make some “seemingly casual"; strategic calls to viable prospects. If they only knew.

Off to the West Coast Franchise Expo
November 6, 2008, 3:11 am
Submitted By: Martin Greenbaum

Tomorrow the Greenbaum Marketing Communications team will be headed off to downtown Los Angeles to attend the West Coast Franchise Expo for a couple days of fun and adventure. Coming by land and by air, because some people are afraid to fly (Karey Crowl), we will be showing up in force at the event. I love the event because it's a great time to see my friends in the industry and hang out. Of course the social aspects are not the primary reason for attending, it is to learn what people are doing in the industry and find out how they are positioning their companies. The recent election of Barak Obama, economic downturn, and international events will be great topics for deep discussion. The highlight of the weekend will be taking our Hummer Limo to the party we are co-hosting with some friends at the Bonaventure Brewing Company. It should be incredible fun and we plan to make some new friends and clients in the process. I'll let you know how it all goes.

Economic downturn turns focus to unit revenues.
November 1, 2008, 1:11 am
Submitted By: Martin Greenbaum

With the average franchisor realizing a 50% decrease in franchise development (new store sales) from prior year(s), there is a huge focus on boosting store sales (unit revenues) and maximizing royalty revenues. Franchise systems will need to implement marketing strategies that focus on the customers and prospects that live and work within five miles of their location. They will need to enhance their “neighborhood marketing"; approach, providing franchisees with training and tools for easy and successful implementation. Customer loyalty programs, promotions, online marketing, and email campaigns are all key strategies that will need to be implemented with frequency and impact. Developing the programs is one thing, gaining adoption from franchisees is yet another. Internal marketing campaigns are most often necessary to complement major marketing initiatives that require franchisee participation.