We love to help franchise suppliers grow market share.

Franchising is stronger than ever and franchisor suppliers are constantly seeking new methods of leveraging technology and providing franchisees with resources that help build local success (unit revenues). The industry is highly competitive and whether your business is financial services or e-mail marketing, it does require a healthy marketing budget and a concise plan to gain market share. Greenbaum Marketing Communications understands the "lay of the land" in franchising and has successfully assisted a host of franchise suppliers gain the attention of franchisors, improve their positioning and grow their revenues in this dynamic industry.

We Know Franchising

Greenbaum Marketing Communications is proud to be an active member of the International Franchise Association (IFA) and participates in its variety of events and programs each year. Largely due to deep-rooted involvement with IFA, our president, Martin Greenbaum, has developed relationships with franchisors, industry friendships and media contacts, strengthening and reinforcing his commitment to franchising. This unrivaled knowledge and commitment has helped Greenbaum Marketing Communications become a premier marketing agency in the industry.

Positioning Your Company

With the plethora of companies vying for franchisors attention, successful franchise suppliers will structure their branding and positioning in a way that is highly unique and speaks directly to a "pain" that franchisors have in their organization. Becoming the "best solution" when it comes to a specific area of business is where you want to be. Communicating the key messaging effectively, consistently, and creatively is what we do best.

Industry Events = Smart Budgeting

The opportunities to spend your marketing budgets are endless, and knowing how and when to spend your marketing dollars has become a "guessing game" for many suppliers, especially those new to the industry. From experience, we know that participation in franchise industry events, conferences and conventions is essential if you are serious about growing your business in franchising. From advertising deals in industry publications to sponsorship opportunities, conference attendance affords some fantastic opportunities to push your brand out to the industry. We help franchisor suppliers understand these opportunities and make smart choices when it comes to spending the limited marketing resources.

Strategic Alliances

Like most established organizations, the International Franchise Association is a close-knit community of franchise and supplier members. Building credibility and positioning your company in franchising requires much more than participation in events and keeping your brand "out there," smart franchise suppliers develop strategic alliances with other supplier members that have client relationships to share. At Greenbaum Marketing Communications, we value our relationships with key IFA Supplier Forum Members and work together with these companies to help franchisors build their success.