Saturday July 05, 2008
Consumer, Franchise Development & Franchisee Website Systems
 
Strategies have changed for national franchise systems as we experience the rapid proliferation of the Internet. The result is a trend towards localized Internet marketing. Research has shown that a certain segment of customers will initiate a local search for products and services. In addition to improving search engine optimization (SEO) as a smart reason to initiate a franchisee website program, a large segment of franchisees view having control over their own website and an independent URL to be a big benefit to their business.
 
Our technologies
Greenbaum Marketing Communications employs a proprietary content management system (CMS) that give franchisors the ability to structure semi-customized franchisee websites. These sites adhere to the brand and web standards of the parent franchise system while offering each franchisee a certain degree of local customization. All content is managed through a management administrative center and franchisees are provided limited access to modify specific content on pages.
 
Our process begins with your franchisees.
For a franchisee website program to be successful it must include your franchisees in the process from the onset. We help franchisors poll and survey franchisees to gain direct feedback on the specific features and functionality that are most important. We involve FACs and other franchise councils to build an internal partnership with management and our development team.
 
Implementation
Like any new program, gaining franchisee adoption can be a difficult task. Certain franchisees will embrace new technologies and are hungry for new ways to drive business, while others will remain set in their old ways and resist change. To maximize program adoption, Greenbaum Marketing Communications implements a comprehensive execution plan - often something innovative and fun - to help franchisees understand the importance and many benefits of the program.


Services Include:
  • Franchisee Polling & Research
  • Comprehensive Program Management
  • Web Site Design & Development
  • Online Strategy & Image
  • Content Management System (CMS)
  • Search Engine Optimization
  • Databases/ CRM
  • Franchisee Support Programs
  • Program Documentation

 

ftp client login

in the news
07/05/2007
GREENBAUM MARKETING COMMUNICATIONS TAKES ON BOXING CHAMPION FLOYD MAYWEATHER AS HE LAUNCHES HIS NEW FOUNDATION
Super lightweight champion of the world, Floyd Mayweather Jr. has recent launched the Floyd Mayweather Jr. Foundation to help urban youth and communities in need.... read more

06/11/2007
GREENBAUM MARKETING COMMUNICATIONS DEVELOPS NEW BRAND FOR COUNTRY PLACE LIVING FRANCHISE
Greenbaum Marketing Communications assists new franchisor, Country Place Living, LLC to launch their new franchise brand in assisted living residences.... read more

recommended site
http://www.vertisinc.com

 

 
Recruitment
Greenbaum Marketing Communications is always seeking incredible talent. To submit your resume and portfolio, click here.
Welcome to The Basement at Greenbaum Marketing Communications. We’ve converted our basement into a place where you’ll find our conversation more relaxed and straightforward. Down here, we talk about all kinds of topics, share our thoughts, explore wild ideas, brainstorm and approach marketing strategy and creativity from a recreational perspective.
Change is Good, You Go First.
June 14, 2008, 1:06 am
Submitted By: Martin Greenbaum
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There are tons of business and self improvement books out there. Reading the good ones must become a hobby for those who are looking to maximize their potential in business and life. One powerful book, by Tom Feltenstein, focuses on over 20 great strategies for taking control of profitability. Tom is an icon in the franchise, restaurant, and hospitality industries and has recently become a good friend. I am enjoying learning from him and stealing all his best strategies (just jokin' / not really). Take the time to checkout his website at www.tomfeltenstein.com.

Do you know a good factor?
June 14, 2008, 1:06 am
Submitted By: Martin Greenbaum
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If I were to ask most people what a "factor" is, they wouldn't have a clue. Yes, there may be that 10% of experienced business people that may of had some banking background that know, but for the most part, there are many factors. Now don't get confused. I'm talking about the factoring professionals of Liquid Capital Corp., commonly known in the financial business as "factors". Basically, they help businesses convert the accounts receivables into cash for very reasonable rates. For businesses that are experiencing cash flow issues due to slow paying clients, this is a real solution. Money is tight right now. Conventional and home equity loans are harder to come by for most and factoring credit worthy A/R is a great solution. Of course I know a lot about this topic, we're working on a wide variety of Liquid Capital Corps' franchise marketing tools.

It's Splash-tastic!!!
June 14, 2008, 1:06 am
Submitted By: Martin Greenbaum
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Imagine a very cool resort, island paradise theme with "Crazy Toucans" "Leapin Lizards" "Pinkies" (don't ask), 400 fantastic suites, and Chicago's newest and largest indoor waterpark. Paradise happens to be at  KeyLime Cove Waterpark, Resort and Spa, right across from Six Flags Great America in Gurnee, IL. Developed by Dave "Famous Dave" Anderson, KeyLime Cove is a tropical vacation destination and the best family getaway with creative activities, fun, and great food (Famous Dave Quality). I have been at the property about four times in the last six weeks, never with my wife and children. No, I haven't been kickin' back, I've been in meetings, presentations, photoshoots, and late night re-con missions to the competitors (don't tell anyone).