We create brand marketing strategies that enable franchisees to leverage best practices, build “real” brand power, and implement local campaigns that drive new revenues.

For most franchise systems, it is extremely important to create a marketing strategy of "best practices" that is complemented by an effective suite of collateral materials and marketing tools that can be implemented by franchisees on the local level. We structure branding and direct response initiatives to target store customers and prospects in the neighborhoods in which they live. Our e-mail campaigns, direct marketing, advertising, promotional strategies, referral programs and online marketing programs are custom-fit to franchisee needs and capabilities. To increase adoption of marketing initiatives, we create elaborate internal marketing programs that give franchisees the why, how and when. To educate franchisees, we host marketing webinars that help your franchisees understand the value of marketing and give them the initiative to grow their business. Our franchisee marketing programs focus on ease of implementation, economies of scale and using technology to help drive revenue growth. Our programs are designed to increase brand awareness and unit revenues through cost-effective, "neighborhood marketing" strategies that increase average visitation and boost referrals.

	Marketing Plan Development   Provide your franchisees with a comprehensive marketing plan that educates them on the best practices in marketing your franchise system. We assist with developing a marketing plan that is a “living" document which will grow with a company and evolve as new ideas prove to be successful. Learn more about our franchise marketing strategy consulting.
	Brand Development / Standards   As any franchise systems begin to grow, brand control becomes extremely important to maintain consistency. Our brand development programs define your brand from “top to bottom" paying close attention to every aspect of your brand – how it is used, what it looks like, what it sounds like, and what triggers the connection with your customers. Learn more about our brand development services.
	Seasonal Campaigns   For many franchise systems, certain seasons provide unique promotional opportunities for operators to leverage their services and maximize income. At Greenbaum Marketing Communications, we provide well-conceived and effective seasonal campaigns with implementation plans that are on the mark.
	Sales and Promotional Collateral   Providing franchisees with a suite of branded collateral materials to promote their business on the local level is one of the most important tasks to accomplish. We help franchisors create comprehensive marketing collateral systems that convey your brand in the most powerful way possible, each piece having the ability to be easily customized for local implementation. Learn more about our franchise sales collateral.
	Direct Marketing   From national customer prospecting campaigns to localized targeting, Greenbaum Marketing Communications provides list management, creative design, printing, mailing, and results analysis services for all types of prospecting and customer loyalty campaigns. Learn more about franchise marketing collateral.
	Email Marketing Templates / Systems   It is vital for many franchisors to implement franchise development email campaigns that filter through the hundreds or thousands of unqualified or uninterested leads they receive through various portals. We work with franchisors to develop email messages and corresponding landing pages that increase the effectiveness of email campaigns. In doing so, we maintain a streamlined simplicity in the outbound e-mail, while the corresponding landing page utilizes each client's brand elements and key messaging. The result is a higher rate of conversion for those candidates who are qualified. Learn more about our email marketing programs.