Franchising: Unit Marketing
National Campaigns - Implemented Locally
As franchisors, you have a responsibility to your franchisees to continually develop new ways to foster unit revenue growth. This often requires a comprehensive marketing plan that outlines proven marketing strategies, provides marketing / media schedules, and references budget recommendations based on business revenues. Indeed, helping your franchisee succeed in business is one of the smartest and most effective ways to build royalty revenues. Given that, Greenbaum Marketing Communications creates and implements customer-concentric campaigns that promote trial, customer loyalty and brand.
Marketing Plan Development
Provide your franchisees with a comprehensive marketing plan that educates them on the best practices in marketing your franchise system. We assist with developing a marketing plan that is a “living"; document which will grow with a company and evolve as new ideas prove to be successful.
National Campaigns / Promotions
Whether you are interested in positioning your brand or driving new business with a promotional offer, we develop creative campaigns that target your audience and geographic concentrations.
Brand Development
As any franchise systems begin to grow, brand control becomes extremely important to maintain consistency. Our brand development programs define your brand from “top to bottom"; paying attention to every aspect of your brand, how it is used, what it looks like, and what it sounds like.
Seasonal Campaigns
For many franchise systems, certain seasons provide unique promotional opportunities. At Greenbaum Marketing Communications, we provide well-conceived and effective seasonal campaigns to roll-out nationally and/or internationally.
Direct Mail Marketing
From national customer prospecting campaigns to localized targeting, Greenbaum Marketing Communications provides list management, creative design, printing, mailing, and results analysis services for all types of prospecting and customer loyalty campaigns.
e-Mail Marketing
Provide corporate and franchisee locations with a custom email marketing program that can be managed at either the national level or by the local franchisee. Our creative email marketing programs are designed to promote brand awareness, increase average visitation, and build customer loyalty. Templates are developed at the national level and downloaded into each franchisees email account (on a third party proprietary system).
Collateral Development
Our experienced team of franchise development specialists, graphic designers and copywriters deliver a high level of creativity to all consumer communications. We bring promotions to life, create innovative brand positioning, bolster positive perceptions, and insure that all materials maintain brand standards while creating the highest degree of impact.
Franchisee Online Printing / Ordering Systems
The trend in recent years has made it easier than ever for franchisees to customize and order their marketing collateral materials through proprietary online ordering systems. Greenbaum Marketing Communications has established relationships with a variety of national printing vendors that specialize in franchisee printing programs. We coordinate the process with printing vendors to upload newly designed collateral for franchisee use and purchase.
Signs / Large Format Color
For a local franchisee, getting noticed may be as easy as putting up a new banner or having their company vehicle wrapped in full-color graphics. Greenbaum Marketing Communications offers comprehensive creative services and has a wide variety of specialty, large-format printing vendors that can accommodate every output application and enable national distribution.
Franchisee Websites
As more and more people turn to the web than ever before, it becomes imperative for franchisees to have their own website. Local websites and unique URLs provide better SEO and can send your national site SEO skyrocketing. Click here for more details…
