We're not your average web development company. We understand franchisor goals and know how to translate your brand and key messaging into a website that maximizes conversion.

Your website is your single most important marketing tool as a franchise company. Franchisors seeking aggressive growth spend thousands of dollars each year on internet portal advertising, Google Adword campaigns and other forms of internet marketing as their primary form of lead generation. With so much of a franchisor’s development budget relying on a site’s ability to create interest and conversion, the structure and design of a website becomes vital to a franchisor’s success. Greenbaum Marketing Communications is more than a strategic marketing company in franchising. Unlike 95% of web development companies, we are a cutting-edge web development firm that has a unique understanding of the franchise industry and internet marketing strategies. We approach web development for franchisors on many levels to ensure that both consumer sites and franchise sales sites gain optimum traffic and conversion. We are able to focus on the content that is going to be of most importance for franchise prospects and consumers. We translate your key messaging into a design that enhances your positioning, supports your branding, and connects with your visitors in the most concise way possible. The result, a healthy return on your web marketing investment (imagine that).

For a franchisee website program to be successful it must include your franchisees in the process from the onset. We help franchisors poll and survey franchisees to gain direct feedback on the specific features and functionality that are most important. We involve FAC's (Franchise Advisory Councils) and other franchise councils to build an internal partnership with management and our development team. To maximize program adoption, Greenbaum Marketing Communications implements a comprehensive execution plan - often something innovative and fun - to help franchisees understand the importance and many benefits of the program.

Local Marketing Strategies Net Great Results

Strategies have changed for national franchise systems as we experience the rapid proliferation of the Internet. The result is a trend towards localized Internet marketing. Research has shown that a certain segment of customers will initiate a local search for products and services. In addition to the obvious benefit of improving search engine optimization (SEO), a large segment of franchisees view having control over their own website and an independent URL to be a big benefit to their business. These two reasons alone are incentive to initiate a franchisee website program.

Managing Content Made Easy - Integrated CMS

Greenbaum Marketing Communications employs a proprietary content management system (CMS) that gives franchisors the ability to structure semi-customized franchisee websites. These sites adhere to the brand and web standards of the parent franchise system while offering each franchisee a certain degree of local customization. All content is monitored through a management administrative center and franchisees are provided limited access to modify specific content on pages.