FRANdata

  • FranDATA Marketing Postcard
  • FranDATA Marketing Postcard

The Assignment

FRANdata needed messaging developed for two very different audiences: Franchisors and Potential Franchise Suppliers. Developing the right concept, especially the right language, would prove to be the difficult part of this project.

The Solution

A series of postcards were created for each audience. For franchisors, who had likely already been exposed to FRANdata, the call-to-action was to visit a landing page for a free list. For potential suppliers, messaging had to start from the ground up, accomplishing two things: to offer a truncated explanation of the franchise world and to explain what FRANdata does. Both series hit the mark—the first in keeping FRANdata top-of-mind and the other introducing their services.