Healthcare: Primary Care Groups
Proven strategies from experienced PCP marketing professionals.
Primary Care Provider (PCP) group marketing is quite different than traditional healthcare strategies due to the many market factors and regulatory issues that these groups face. We understand these important constraints and develop comprehensive marketing plans that are highly targeted and engage both prospective patients and existing clients. We underscore the importance of the doctor-patient relationship through a set of tactical communications that effectively builds patient loyalty. All that we do is in alignment with the key goals to increase patient volumes with a more profitable mix of business (managed care/cash pay).
We'll help you position your brand...
We pay particular attention to brand management and insure that we implement consistent campaigns that support positive brand growth.
Building patient loyalty, it's simpler than you think.
Creating goodwill among your patient base is vital to the prosperity of any healthcare provider. Sometimes the simplest gesture by your practitioners, staff and administration can have an overwhelming affect on patient satisfaction and loyalty. We enhance communications from a marketing perspective through thank you correspondence, newsletters, e-education initiatives, and more.
Promoting referrals.
The most powerful marketing tool a practice has is its ability to generate patient referrals. We tailor branded communications that will build patient loyalty and promote referrals.
Today, you need a great website.
There’s no doubt that the web has become a patients primary resource for information about your company or practice. At Greenbaum Marketing Communications, we insure that your website reflects the professionalism and capabilities of your practice. Patients will easily navigate to areas of engaging content, quickly learn about your practice, and find directions to the nearest location. Most importantly, by virtue of our professional design and relevant content, website visitors gain confidence in your practice without ever entering the doors.
Targeting large employers.
Partnering with large local employers is an innovative marketing strategy that nets tremendous results. We have developed a proprietary marketing program under the brand “Health at Work"; that helps Primary Care Provider Groups work with large employers that have the most desirable insurance payors.
