Franchise Marketing, Creative and Interactive Agency

Greenbaum Marketing Communications is a full-service marketing, creative and interactive agency focused on building franchise brands through tactical franchise development, B2C, B2B, and internet strategies. With deep roots in franchising, Greenbaum Marketing Communications provides innovative solutions to new and established franchisors. Since Greenbaum Marketing Communications is a full-service cross-media agency, franchise development and consumer strategies are readily translated to brochures, websites, portal advertising, print advertising and e-marketing campaigns in a creative, consistent, branded and powerful way to cost-effectively deliver qualified prospects and increase market share.

Please take a moment to learn more about our franchise development, local marketing and franchise web development services. You may also view some of our clients in franchising.




What they're saying...
"After 21 years, our brand certainly needed more than a face lift. Greenbaum Marketing delivered the look, feel and customer perception that launched our brands new strategic direction. The response to our re-branding efforts are incredible and results like ours can only be provided by a company that has franchising and branding in their blood - that’s Greenbaum!"
Lonnie Helgerson
President
Ident-A-Kid Services of America

"Let Me Tell You Something"
Branding is an on-going process. Brands need to evolve to maintain their relevance to customers and society.
In The News
05/07/2010
HOODZ LAUNCH SUPERCHARGED BY BROKER RELATIONSHIPS, GREAT BRAND POSITIONING AND AN INCREDIBLE CORPORATE CULTURE

Within just eight months of its inception, HOODZ commercial kitchen exhaust cleaning franchise has awarded over 90 franchise licenses – a virtually unheard-of growth rate. Fueling this aggressive launch growth has been a number of key aspects ... read more

11/24/2009
DRIVEN BRANDS JUMP STARTS CORPORATE BRANDING EFFORTS WITH FRANCHISE DEVELOPMENT WEBSITE CREATED BY GREENBAUM

The Parent Company for Maaco, Meineke, Econo Lube N’ Tune, AutoQual, Aero Colours, Drive N Style, and Tortal Takes Interactive First Step to Branding Itself As the Leader in Automotive Franchising ... read more

http://www.tomfeltenstein.com
 
Recruitment
Greenbaum Marketing Communications is always seeking incredible talent. To submit your resume and portfolio, click here.
Welcome to The Basement at Greenbaum Marketing Communications. We’ve converted our basement into a place where you’ll find our conversation more relaxed and straightforward. Down here, we talk about all kinds of topics, share our thoughts, explore wild ideas, brainstorm and approach marketing strategy and creativity from a recreational perspective.
All virtual brochures are not created equal.
January 4, 2011, 12:01 pm
Submitted By: Martin Greenbaum

The advent of the virtual brochure in the past several years has been very interesting. I have taken a look at many of the solutions created by the limited number of companies that offer technology solutions to these online learning experiences. We have partnered with FranConnect because I believe that their virtual brochure solution and the comprehensive suite of technology solutions for franchisors makes them the smartest choice for new and established franchisors. Over the past year we have been able to understand their system and how to assist our clients in creating virtual brochures that are extremely powerful in educating prospects and maintaining engagement. Our recent solutions for Elements Therapeutic Massage and Oxi-Fresh are extremely dialed in and getting ready to launch soon. I am excited to see the results and continue to work with FranConnect in finding new ways to maximize franchise recruitment results.

ERS Website
January 4, 2011, 12:01 pm
Submitted By: Martin Greenbaum
View External Source

It was just a couple of days ago when I received an email from Dan Limer, former president of ERS, letting me know how much he liked the new solution for ERS. The funny thing is that Dan Limer (former president of ERS) is now with another company. He spoke to the ERS management team and was pleased to find out how much they loved the new site we built for them. He also commented on the fact that he had much to do with the original direction of the site and provided essential feedback that led us to their new design. Partnering with clients is extremely important to us. Although we have an incredible creative team, our engagement with clients and the dialog that we gain truly can make the difference between a good site and a great one. We don’t let clients confine our creativity, we use their insight and comments to enhance our delivery of the brand promise and create an emotional connection with the visitor. From a copy perspective, we have in-depth conversations, providing us with critical messaging and the nuances we may not gain otherwise.

 
I welcome you to visit the site at www.ers-us.com. You will notice that the franchise section is not up yet. It has been completed, but as a new franchisor, they are still working on their franchise program before they will make the franchise section viewable to site visitors.

SEO Services
January 4, 2011, 12:01 pm
Submitted By: Martin Greenbaum

These past several years Greenbaum Marketing has experienced a natural evolution and has continued to manage growth. I am not one to jump into new services until we are ready from an infrastructure perspective and our ability to competently service clients’ needs. I am pleased to announce that we will be adding SEO services to our host of marketing, creative and interactive services. We are very excited about helping our clients improve their organic search results and making sure that their rankings gain them qualified candidates. We currently deploy various methods to maximize conversion on clients’ sites and implement best practices in very unique ways. You won’t find our sites to all look the same, but they do make it easy for prospects to navigate and maximize conversion. More details to follow as we get closer to the IFA convention in mid-February.