Franchise Marketing, Creative and Interactive Agency

Greenbaum Marketing Communications is a full-service marketing, creative and interactive agency focused on building franchise brands through tactical franchise development, B2C, B2B, and internet strategies. With deep roots in franchising, Greenbaum Marketing Communications provides innovative solutions to new and established franchisors. Since Greenbaum Marketing Communications is a full-service cross-media agency, franchise development and consumer strategies are readily translated to brochures, websites, portal advertising, print advertising and e-marketing campaigns in a creative, consistent, branded and powerful way to cost-effectively deliver qualified prospects and increase market share.

Please take a moment to learn more about our franchise development, local marketing and franchise web development services. You may also view some of our clients in franchising.




What they're saying...
"I am writing this highly enthusiastic recommendation as the founder or investor of three publicly traded companies including the Famous Dave's Legendary Real Pit Barbeque and most recently as Founder of $135 million development called KeyLime Cove WaterPark & Resort. Throughout the years of my business career, I have worked with many marketing companies and design firms and I have never worked with such a passionate owner like Marty Greenbaum who gets so intimately involved with his clients. I have been very impressed by his attention to detail, constant communication with us as a client, and above all their incredible creativity. They have been able to capture our company's personality and succinctly developed attention getting imagery that is energizing, refreshing, and highly effective in telling marketing story. Ever since we’ve been a client of Greenbaum Marketing, our sales have gone off the charts! I only wish that we had found Marty’s company years back."
"Famous Dave" Anderson

KeyLime Cove Indoor Waterpark, Resort & Spa

"Let Me Tell You Something"
Branding is an on-going process. Brands need to evolve to maintain their relevance to customers and society.
In The News
05/07/2010
HOODZ LAUNCH SUPERCHARGED BY BROKER RELATIONSHIPS, GREAT BRAND POSITIONING AND AN INCREDIBLE CORPORATE CULTURE

Within just eight months of its inception, HOODZ commercial kitchen exhaust cleaning franchise has awarded over 90 franchise licenses – a virtually unheard-of growth rate. Fueling this aggressive launch growth has been a number of key aspects ... read more

11/24/2009
DRIVEN BRANDS JUMP STARTS CORPORATE BRANDING EFFORTS WITH FRANCHISE DEVELOPMENT WEBSITE CREATED BY GREENBAUM

The Parent Company for Maaco, Meineke, Econo Lube N’ Tune, AutoQual, Aero Colours, Drive N Style, and Tortal Takes Interactive First Step to Branding Itself As the Leader in Automotive Franchising ... read more

http://www.thesynergymediateam.com
 
Recruitment
Greenbaum Marketing Communications is always seeking incredible talent. To submit your resume and portfolio, click here.
Welcome to The Basement at Greenbaum Marketing Communications. We’ve converted our basement into a place where you’ll find our conversation more relaxed and straightforward. Down here, we talk about all kinds of topics, share our thoughts, explore wild ideas, brainstorm and approach marketing strategy and creativity from a recreational perspective.
Russo's Pizza Rocks
July 15, 2010, 5:07 am
Submitted By: Martin Greenbaum

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Menchie's Frozen Yogurt awards consumer and franchise development websites to us!
April 4, 2010, 1:04 am
Submitted By: Martin Greenbaum
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Landing the Menchie's business was not easy, let's just say there was tough competition. I am glad we won the account and have already jumped into the projects pretty deep. We went through our discovery process and understand the exact needs of the two websites (consumer and franchise development). From a creative standpoint, we had the challenge of creating two distinct websites that reach out to two totally different audiences. The consumer site targets kids and their parents with a focus on branding, menu and the location finder. Our goal is to build a relationship with customers, increase visitation frequency, promote offers, build loyalty and ultimately increase unit revenues. Our design is fun, clean and dynamic.

On the other end of the spectrum is the franchise development website for Menchie's Frozen Yogurt. It is all about business and the financial potential of a Menchie's store. We have to connect with our best candidates from the second they land on the home page. The brand must convey confidence and be better than their expectations. We also knew we had to create multiple "paths to conversion", while keeping the design clean and uncluttered. The website is well underway and will be a high-performance lead generator for Menchie's Frozen Yogurt. Give us a couple more months to bring it to completion and launch.

BTW, we were able to more than double their leads off their existing site with a few modifications.

The April 2010 Edition of Franchise Times Magazine gets a little "Overhaulin" from the Greenbaum Creative Team
April 4, 2010, 1:04 am
Submitted By: Martin Greenbaum
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It was in beautiful South Beach, Florida at the Franchise Expo South where I ran into MaryJo and Nancy. Thanks to Jerry Darnell and Ron Feldman (both good friends), I have been able to establish a relationship with MaryJo and Nancy which was long overdue. What intelligent, fun and nice women, that impress me everytime I am around them. Well, I offered - they accepted. We worked together with them and mutually agreed upon a blend of two concepts that combined vintage automobillia with a high performance feel. The theme of the issue was "Fast 55", showcasing the 55 fastest growing franchises. This much anticipated issue has become one of the most important of rankings and is quite special to franchisors. In fact, I wouldn't be surprised to see thumbnails of the cover on the winners websites. Best of all, I have my photo on page 28th and a little write-up. To download the Fast 55 info, click here.