Just think if all your franchisees kept top-of-mind awareness and significantly increased average visitation.
If you’re like most of us, you get tons of SPAM each day. Greenbaum Marketing Communications is not a proponent of buying lists and sending e-mails to unknown prospects (spam). Our strategies are built around "relationship building" and leveraging your existing contacts to educate, excite, and inspire.
Franchise Development "Drip Campaigns"
Increase franchise prospect conversion rates and qualify prospects through an automated drip campaign that takes the labor out of sorting through internet leads. We create branded campaigns that showcase your benefits, inspire conversion and promote click-through to custom website landing pages. We work closely with franchise systems and their sales team to develop a series of brand messages that avoid the majority of spam filters and make a real connection with franchise prospects. Each email provides the prospect with specific information and benefits of the franchise opportunity, with linked text and buttons to promote click-through to landing pages.
Benefits of Email Marketing (Loyalty Campaigns)
Customer loyalty programs on the internet rely on email marketing practices to promote products and services. A modest, monthly email campaign to known customers can have a tremendous positive effect on branding and growing unit revenues. One of the best aspects of email marketing is that it is extremely cost-effective and relatively easy to implement. Just as with traditional direct marketing strategies, professional e-mail campaigns contain methods of tracking response and measuring ROI. Customer loyalty campaigns can be used to drive foot traffic and web traffic to one location or 500 locations.
Franchisee Email Systems
E-mail marketing has gotten easier with online e-mail resources and templating systems that allow franchisors to “publish"; templates globally to franchisees for local implementation. Greenbaum Marketing Communications assists franchisors with structuring franchise e-mail systems for success.
Our services include:
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Tracking & Reporting
One of the biggest advantages to using an online e-mail marketing service is the tracking capability. You’ll have access to reports on bounced, forwarded, delivered/undeliverable and sent e-mails, as well as conversions, click-through's and more.
