We create harmony between your website and your internet marketing strategies.
Marketing your franchise opportunity online is becoming more competitive than ever, especially when it comes to franchise development. As people and companies are becoming more savvy with Google Adword campaigns, syndicated banner advertising, YouTube, social networks and email marketing, gaining web traffic is becoming easier than ever. That is, for those who understand how to develop Ads for Google campaigns that gain high CTR (click through rates) of qualified candidates. We’ve learned all the things that must happen for you to gain the “best possible"; organic search ranking. In addition, we provide guidance to our clients and help them improve ROI.
Website Architecture
One of the keys to maximizing SEO and conversion is how your website is structured. There are some basic rules about web architecture when it comes to those who need more than an online brochure. The most profitable websites, are those with the right architecture, navigation, page structure, internal links, and graphics so your prospects not only find you, but convert.
Keyword Search, Selection & Integration
The internet is extremely dynamic and to maintain a strong presence through your Adword campaigns, you must conduct regular research, refine your keywords, and track results. Keywords must also be relevant to your website and included in the content on your site. Our web team is proficient in identifying keywords and properly integrating them throughout your site’s content.
Adword Campaigns
Do you ever wonder what words your potential customers are using to search for your products and services? Greenbaum Marketing Communications can perform extensive keyword research and find that valuable information, and apply it in your internet marketing strategy. This approach gives you a valued outsider's look into your industry and helps you locate untapped opportunities for search-based marketing.
Site Analytics
Do you ever wonder how your site measures up to others marketing similar products or services? Greenbaum Marketing Communications can perform extensive research to find which criterion is being most often searched for in your industry. If your site does not already come to the top of the list, we will implement the information and techniques to see that it does.
Industry Portals
Greenbaum Marketing Communications can effectively align you with your appropriate industry’s portal, whether it be healthcare, automobiles, insurance, food service, etc. By making your website searchable in an avenue of narrowly ranged goods and services, along with utilizing all effective keyword integrations, your SERP position will only go up.
Syndicated Ad Distribution
Sure, your website is an advertisement for your company in its own right, however, if you have a specific promotion or time-sensitive message to convey, why not link your potential customers/prospects straight to it? That’s where syndicated ad distribution comes in – just as you fight for SERP position for your site, the same elements can be implemented to ensure that your advertisement comes up before others.
