We create harmony between your website and your internet marketing strategies.
 
 
Marketing your franchise opportunity online is becoming more competitive than ever, especially when it comes to franchise development. As people and companies are becoming more savvy with Google Adword campaigns, syndicated banner advertising, YouTube, social networks and email marketing, gaining web traffic is becoming easier than ever. That is, for those who understand how to develop Ads for Google campaigns that gain high CTR (click through rates) of qualified candidates. We’ve learned all the things that must happen for you to gain the “best possible"; organic search ranking. In addition, we provide guidance to our clients and help them improve ROI.
 
Website Architecture
 
One of the keys to maximizing SEO and conversion is how your website is structured. There are some basic rules about web architecture when it comes to those who need more than an online brochure. The most profitable websites, are those with the right architecture, navigation, page structure, internal links, and graphics so your prospects not only find you, but convert.
 
Keyword Search, Selection & Inetegration
 
The internet is extremely dynamic and to maintain a strong presence through your Adword campaigns, you must conduct regular research, refine your keywords, and track results. Keywords must also be relevant to your website and included in the content on your site. Our web team is proficient in identifying keywords and properly integrating them throughout your site’s content.
 
Adword Campaigns
 
Do you ever wonder what words your potential customers are using to search for your products and services? Greenbaum Marketing Communications can perform extensive keyword research and find that valuable information, and apply it in your internet marketing strategy. This approach gives you a valued outsider's look into your industry and helps you locate untapped opportunities for search-based marketing.
 
Site Analytics
 
Do you ever wonder how your site measures up to others marketing similar products or services? Greenbaum Marketing Communications can perform extensive research to find which criterion is being most often searched for in your industry. If your site does not already come to the top of the list, we will implement the information and techniques to see that it does.
 
Industry Portals
 
Greenbaum Marketing Communications can effectively align you with your appropriate industry’s portal, whether it be healthcare, automobiles, insurance, food service, etc. By making your website searchable in an avenue of narrowly ranged goods and services, along with utilizing all effective keyword integrations, your SERP position will only go up.
 
Syndicated Ad Distribution
 
Sure, your website is an advertisement for your company in its own right, however, if you have a specific promotion or time-sensitive message to convey, why not link your potential customers/prospects straight to it? That’s where syndicated ad distribution comes in – just as you fight for SERP position for your site, the same elements can be implemented to ensure that your advertisement comes up before others.
 
 
 
 
 

 

In The News
11/20/2008
MARTIN GREENBAUM OF GREENBAUM MARKETING COMMUNICATIONS REVEALS SECRETS OF SUCCESS IN NEW FRANCHISE STARTUP BOOK

Martin Greenbaum of Greenbaum Marketing Communications, a marketing and franchise company, is featured among an elite group of franchise entrepreneurs in a new book for aspiring franchisors, So You Want to Franchise Your Business (Entrepreneur Press, Augu... read more

11/06/2008
SUCCESSFUL 30-YEAR FRANCHISE ENLISTS GREENBAUM MARKETING FOR COMPANY-WIDE RE-BRANDING PROJECT

After Detecting Nearly 5 Million Leaks in 30 Years, American Leak Detection is Ready for a New Look and Further Expansion... read more

http://www.siegelfg.com

 

 
Recruitment
Greenbaum Marketing Communications is always seeking incredible talent. To submit your resume and portfolio, click here.
Welcome to The Basement at Greenbaum Marketing Communications. We’ve converted our basement into a place where you’ll find our conversation more relaxed and straightforward. Down here, we talk about all kinds of topics, share our thoughts, explore wild ideas, brainstorm and approach marketing strategy and creativity from a recreational perspective.
Am I Invading Thier Privacy?
November 20, 2008, 10:11 am
Submitted By: Martin Greenbaum

Last week I sent out an eBlast to my contacts announcing the launch of our new Greenbaum Marketing website (the one you’re on right now). I use a email provider called SwiftPage because it is not only easy to use, but they provide me with up-to-the-minute detailed reports. I know who viewed the email, when they viewed it, where they clicked, and how many times they viewed it. Why do I feel that looking through the report is like spying on my clients and contacts? It is great to see that a high percentage of my contacts opened up the email more than once. In fact, we had a lot that viewed in 5, 10, and even more than 20 times. And the times they viewed it, it was across the board and it makes me wonder why people are looking at my eblast at midnight or 2:00 in the morning. Of course I did use this “secret intelligence"; to make some “seemingly casual"; strategic calls to viable prospects. If they only knew.

Off to the West Coast Franchise Expo
November 6, 2008, 3:11 am
Submitted By: Martin Greenbaum

Tomorrow the Greenbaum Marketing Communications team will be headed off to downtown Los Angeles to attend the West Coast Franchise Expo for a couple days of fun and adventure. Coming by land and by air, because some people are afraid to fly (Karey Crowl), we will be showing up in force at the event. I love the event because it's a great time to see my friends in the industry and hang out. Of course the social aspects are not the primary reason for attending, it is to learn what people are doing in the industry and find out how they are positioning their companies. The recent election of Barak Obama, economic downturn, and international events will be great topics for deep discussion. The highlight of the weekend will be taking our Hummer Limo to the party we are co-hosting with some friends at the Bonaventure Brewing Company. It should be incredible fun and we plan to make some new friends and clients in the process. I'll let you know how it all goes.

Economic downturn turns focus to unit revenues.
November 1, 2008, 1:11 am
Submitted By: Martin Greenbaum

With the average franchisor realizing a 50% decrease in franchise development (new store sales) from prior year(s), there is a huge focus on boosting store sales (unit revenues) and maximizing royalty revenues. Franchise systems will need to implement marketing strategies that focus on the customers and prospects that live and work within five miles of their location. They will need to enhance their “neighborhood marketing"; approach, providing franchisees with training and tools for easy and successful implementation. Customer loyalty programs, promotions, online marketing, and email campaigns are all key strategies that will need to be implemented with frequency and impact. Developing the programs is one thing, gaining adoption from franchisees is yet another. Internal marketing campaigns are most often necessary to complement major marketing initiatives that require franchisee participation.