Jake's Wayback Burgers

  • Jake's Wayback Franchise Booth
  • Jake's Wayback Franchise Brochure
  • Jake's Wayback Franchise Flyer

The Assignment

Under new franchise leadership, Jake’s franchise opportunity was in need of a fresh face. They wanted to keep their nostalgic branding elements in place, yet portray a very current franchise opportunity—and they needed it within a matter of days—in time for an upcoming trade show.

The Solution

A booth backdrop, highlighting their greatest assets: made-to-order burgers and hand-dipped shakes, with a unique, die-cut brochure to match. We enlarged the imagery, letting the food speak for itself, while integrating the warm, nostalgic feel Wayback was after. The content zeroed in on the points that make Wayback a smart and sophisticated investment.