Super lightweight champion of the world, Floyd Mayweather, Jr. has recent launched the Floyd Mayweather, Jr. Foundation to help urban youth and communities in need. Mayweathers' vision is to provide social and economic opportunity in neighborhoods across the nation through the development of urban community centers. The centers will be more than a location for physical and social activity, it will feature a commerce component that provides entrepreneurial members of the community to find jobs, start businesses and help others in need.

Greenbaum Marketing Communications recently created a powerful new logo for the Floyd Mayweather, Jr. brand and is in the process of working with foundation executives to develop a variety of communications that will promote the foundation to targeted industry supporters. “We were looking to create a bold and powerful brand that related to Floyd Mayweather Jr’s commitment to youth and community, while shedding some light on a side of his personality that only those close to him understand"; says Karey Crowl, Art Director for Greenbaum Marketing Communications.

Greenbaum Marketing Communications has over 15 years experience working with non-profit organizations and has been involved in a variety of non-profit launches. “I have been involved on the board level of several non-profits and I understand the challenges these organizations have with reaching those benefactors that are most likely to say yes" adds Martin Greenbaum.