Fish Window Cleaning, the nation’s largest window cleaning franchise organization, teams with Greenbaum Marketing Communications to revitalize their established brand. This 18-year-old company with over 160 franchisees needed to bring their brand into the next century, while repositioning their services in a way that would convey the high level of service they provide. Greenbaum Marketing Communications takes a methodical approach to the re-branding and implements nationwide customer survey.

Results of the recent survey supported top managements' beliefs that customers want a reliable and professional services provider. Greenbaum Marketing Communications has worked with Fish Window Cleaning to develop the key marketing messaging and brand standards. Those standards have been the guiding documentation for their communications for franchise development and for consumer marketing. The standards give the franchisor written documentation that specifically outlines all allowable uses of the Fish Window Cleaning brand. In cases of non-compliance, the brand standards serve as the “bible"; of the brand and can be used for litigation.

Fish Window Cleaning and Greenbaum Marketing Communications is working together to update all marketing communications, providing their franchisees materials that will enhance the way they market their business and builds unit revenues.