NOVEMBER 5, 2008 – LAS VEGAS, NV – Since 1974, American Leak Detection has led the way in the leak detection industry. As the only franchisor with national brand recognition, American Leak Detection has built a reputation for their reliability and service capabilities. As people have changed the way they find services and turn to the internet as the research tool, franchisors have to be savvy with their internet marketing strategies. Modern site with eye catching graphics, great functionality, interactivity, and maximized organic search capabilities are at the forefront of priorities for American Leak Detection.

"We understand the economics that related to the quality and user experience of our website. Our current site is outdated and does not reflect how we position our brand in today’s marketplace. It was time to re-invent ourselves online and we turned to Greenbaum Marketing Communications because their knowledge in the industry," states Lisa Stickley, Director of Marketing for American Leak Detection.

The scope of this project includes the design and development of the American Leak Detection consumer website and their franchise development website. The consumer website will significantly improve their organic search capabilities and direct customers to local service providers. It will also serve to educate site visitors and customers of the variety of services that American Leak Detection offers and how their techniques and services are extremely comprehensive and effective. There is also a great deal of attention focused on conversion, with a wide variety of places to easily navigate to throughout the site.

"I took one look at their website and asked how many web conversions they did. I knew the number was far below what they were capable of," said Martin Greenbaum. "They are number one in their category and their website should be the first thing to reflect that powerful message."

Greenbaum Marketing Communications is a full-service marketing and creative company focused on building franchise brands through tactical franchise development, B2C, B2B, and internet strategies.

For more information, visit the new www.greenbaummarketing.com.