NOVEMBER 4, 2008 – LAS VEGAS, NV – For the past five years, Greenbaum Marketing Communications has consistently turned out some of the most advanced, forward-thinking websites on the market. The Keylime Cove website development project was a solid marriage of brand positioning and technology. The requirements not only included an innovative design to mirror the Florida Keys , island theme of the resort, but it included a comprehensive Content Management System and reservations system. Most importantly for a resort property, is its’ organic search capabilities to ensure that the site remains on top of the search engines. Recently launched, the website is showing very strong SEO capabilities and is expected become a primary marketing tool for Chicago’s largest indoor waterpark and resort.  

“Web technology is constantly advancing and evolving, and if you don’t keep up, you’ll be quickly left behind,"; said Greenbaum Marketing President, Marty Greenbaum. “But it’s not just the technology; once a user has found your site, you have to press all the right buttons with marketing message and design in order to gain conversions.";

In KeyLime Cove’s case, it had been operating with a website that did not reflect the guest experience and was not in alignment with their target audience. After numerous meetings, property visits and creative sessions, Greenbaum was able to transform the site, refine the core elements and implement SEO tactics that will maximize KeyLime Cove’s website performance.

“Not only did our sales skyrocket, but our iconic brand image is top-of-mind throughout the entire region. We’re really happy with the results we got and this team really delivered. We’re really excited about working with Greenbaum Marketing and I highly recommend Marty Greenbaum,"; said Dave Anderson, founder of KeyLime Cove.

Dave Anderson is also known as “Famous Dave,"; the restaurateur behind the popular Famous Dave’s BBQ franchise. A Chicago native, Anderson got into the water park business by chance, hoping to capitalize upon the popularity of this thriving industry. The recent modifications to his website should help him do just that.

Anderson added, “If you’re looking to build your business, especially if you’re in the franchise business, give Greenbaum Marketing a call.";

Greenbaum Marketing Communications is a full-service marketing and creative company focused on building franchise brands through tactical franchise development, B2C, B2B, and internet strategies.

For more information, visit the new www.greenbaummarketing.com.