Henderson, NV - Martin Greenbaum of Greenbaum Marketing Communications, a marketing and franchise company, is featured among an elite group of franchise entrepreneurs in a new book for aspiring franchisors, So You Want to Franchise Your Business (Entrepreneur Press, August 2008) by Harold Kestenbaum and Adina M. Genn. Because of the many top franchise professionals who offered priceless, in-the-trenches anecdotes, advice and tips. "So You Want to Franchise Your Business offers an honest look at what it takes to be a successful franchisor," comments Kestenbaum.
So You Want to Franchise Your Business is a detailed roadmap for entrepreneurs who are ready to franchise their business but are unsure of how to do so. Authors Harold Kestenbaum, a 30-year veteran of franchise law who has worked with more than 100 businesses in their franchising efforts, and Adina Genn, an award-winning journalist, show aspiring franchisors how to evaluate their business concept, determine if their business is a candidate for franchising, implement the franchise process and build a thriving franchise. So You Want to Franchise Your Business is available at all major bookstores and online booksellers.
For more information on how to successfully market and franchise your business visit www.greenbaummarketing.com or call (702) 898-8818. Greenbaum Marketing Communications is located in Nevada.