FOR IMMEDIATE RELEASE


Greenbaum Marketing, Management 2000 & FranConnect Launch
 “Over The Top"; A Six-City, Franchise Recruitment Workshop


AUGUST 17, 2009—LAS VEGAS, NV—Some of the most well-respected names in franchising are coming together this fall to create the “Over the Top"; Franchise Recruitment Six-City Tour. Between September 9 and October 8 the workshop will hit Toronto, Chicago, Atlanta, Dallas, Denver and Los Angeles. Three industry experts Bob Gappa, CFE, (CEO of Management 2000) Amit Pamecha (CEO of FranConnect) and Martin Greenbaum, CFE (President of Greenbaum Marketing) share their experience with hundreds of franchise systems for a powerful half-day seminar.

As franchise recruitment becomes increasingly difficult, what are the methods successful franchisors are implementing to maintain growth? How can you find qualified prospects and what systems are most effective in converting prospects into motivated buyers? Participants will learn highly effective methods of using the internet, social media, and their own website to maximize lead flow. They will understand how to better manage data and prospect communications, leveraging the internet to automate tasks, pre-qualify candidates and increase lead to deal ratios. The seminar also includes a compelling segment covering sales processes, techniques and management that will provide franchisors with the tools they need to adjust their practices and maximize closing ratios. Combined, “Over The Top"; offers attendees a great opportunity to hear from experts on the leading edge of franchise recruitment and network with their peers.

“Franchisors are actively seeking ways to improve their ROI. I believe that now is the perfect time to fine-tune all those things that result in unrealized performance. This team of speakers covers franchise recruitment from the three key perspectives (sales systems, technology and marketing), giving attendees real techniques and tools to maximize their efforts,"; explains Martin Greenbaum, CFE, President of Greenbaum Marketing.

Management 2000, FranConnect and Greenbaum Marketing are all well-respected firms serving franchisors with innovative solutions for accelerated franchise system growth. Combined, they have hundreds of franchise clients spanning every franchise segment. They are all proud members of the International Franchise Association and active in current issues facing the industry.

Tickets for each half-day workshop are only $149 per person and are available now. For more information about the “Over the Top"; Franchise Recruitment Six-City Tour and to purchase advance tickets, call 800-847-5763 or visit http://www.franconnect.com/workshop/.