FOR IMMEDIATE RELEASE


Driven Brands Jump Starts Corporate Branding Efforts
With State-of-the-Art Franchise Development Website
The Parent Company for Maaco, Meineke, Econo Lube N’ Tune, AutoQual, Aero Colours,
Drive N Style, and Tortal Takes Interactive First Step to Branding Itself
As the Leader in Automotive Franchising


NOVEMBER 24, 2009—LAS VEGAS, NV—When you have six separate franchise companies with amazing, stand-alone brand recognition, how do you approach branding them together as one entity? This was the challenge before Driven Brands, the parent company for Meineke Car Care Centers, Maaco Collision Repair & Auto Painting, Econo Lube N’ Tune, AutoQual, Aero Colours, and Drive N Style. Step one? Enlist a marketing franchise expert.

Driven Brands called upon longtime franchise marketing strategist, Martin Greenbaum and his firm, Greenbaum Communications.

“We wanted to start by creating a very strong web presence, interactively establishing Driven Brands as a prominent franchise development brand. Based on Greenbaum’s track record, I knew the interactive arena was their specialty,"; said Dave Schaefers, Director of Driven Brands’ Franchise Development.

In creating www.drivenbrands.com, Greenbaum had multiple objectives in mind: 1) To create a corporate brand with engaging, consistent design elements; 2) To optimize the site for searchability, implement user-friendly navigation and increase conversion rates; 3) To bring a presence to the web that was equal to the larger than life presence of Ken Walker and the rest of the Driven Brands organization.

“Essentially, we aimed to strengthen Driven Brands, creating a ‘super brand,’ positioning them as the leader in automotive franchising,"; said Martin Greenbaum. “We built the site with conversion and expansion in the forefront, and the ability to track the user’s every move.";

Prior to the new corporate website, each company under the umbrella had its own website, each different from the next with no consistent look or messaging. Now, portraying a cohesive corporate entity, www.drivenbrands.com places emphasis on finding qualified prospects, offering a great showcase of some of the most recognized brands in the automotive industry and providing a convenient, fluid way for prospects to investigate these top options.

“Greenbaum Marketing has become a great resource for Driven Brands’ franchise efforts and their new site is sure to increase our searchability, helping us to reach our franchise growth goals,"; said Schaefers. “We launch the new site this week and couldn’t be more excited about the project thus far.";