Quiznos

  • Quiznos Franchise Website
  • Quiznos Franchise Website
  • Quiznos Franchise Website
  • Quiznos Franchise Website

The Assignment

Quiznos former franchise recruitment website, while highly trafficked, was not doing a good job of separating candidates who were simply curious from those candidates who were qualified and seriously interested. They needed a simplified site that would drive qualified candidates directly into their virtual brochure.

The Results

One way to make prospects go where you want? Limit their options. We designed a home page that funneled users right into the virtual brochure where they would be more quickly qualified than if they went the more non-committal route of submitting a Request Info form. But how do you “funnel” these prospects? We virtually hid the main navigation at the bottom where users are unaccustomed to looking. The content is still there, mostly for SEO purposes, but the desired action is nearly unavoidable.