For those who know Shelly Sun and BrightStar, the future is now and the time to develop a new website is when the existing site shows early signs of performance problems. As with most franchise systems, lead generation is extremely important to BrightStar as they continue their aggressive expansion across the United States. They know the metrics in regard to lead generation on the web as well as anyone in franchising and they know how a website could make or break their ability to reach their goals.

Shelly and her team had a very clear vision of what they wanted out of a site, placing organic search and usability at the top of their list. They needed a site that supported their brand positioning and connected with their best prospects. Their existing web solutions were built using WordPress because of the flexibility of the WordPress CMS – our custom solution would be no different. And most importantly, the site’s ability to convert visitors into prospects was paramount.

We launched the new BrightStar franchise development site in mid-August and they are extremely pleased with their new solution. It is clean and very easy to use. Candidates can explore the franchise opportunity and are led to response forms and into their virtual brochure solution. We share the success of this project with the very talented team at BrightStar and are proud to lend our expertise and talents to this truly innovative franchisor.




“At BrightStar, growth is a primary focus and we are not going to leave anything to chance. When it comes to franchise recruitment websites, Greenbaum Marketing really stands out in the market. I have been very impressed by Marty Greenbaum's work for years and his understanding of recruitment on the web is phenomenal. Our new site turned out just the way I wanted it, on time and within budget. I am very pleased with Greenbaum and would recommend him to any franchisor who is serious about growing their brand.";

Shelly Sun, CFE
President and CEO, BrightStar