Like many companies servicing the needs of the franchise community, Fishman PR had put the needs of their clients ahead of their own. As the premier Public Relations firm in franchising, their incredible reputation, results and involvement in franchising had gained a continual flow of new clients. It wasn’t until the CEO of an emerging franchise system made it clear to Brad that the Fishman PR website didn’t quite reflect the reputation that he had heard so much about. That’s when we received a call starting with “I want you to build us a killer website."

Fishman PR had evolved over recent years and with their growth, coupled with new trends in media, their website did not reflect their positioning, reputation and capabilities. They wanted something different and cool. They also wanted a site that was easy to navigate and would lead people to key areas within their content. Client success stories, video coverage, news coverage and even social media were to take the center stage on their site. Connecting with people through their social media and blog was also very important to Fishman PR as these services had become more prominent. They wanted to make sure that their site could be easily viewed and navigated via the iphone and other mobile devices. And finally, organic search competency was a “must have," allowing them the ability to continually improve and evolve their site.

The launching of the new Fishman PR website was an incredible day for the firm. We had received many congratulatory messages and the site is a great example of a contemporary site that truly incorporates the best practices in web design and functionality. Easy-to-use, modern and dynamic, the site provides a great framework to tell the story of an incredible company with talent and passion. It also unmistakably portrays their work hard/play hard culture, which was very important to their dedicated team.




“I have been watching Marty Greenbaum and his team over the years. The sites they are doing are amazing and many of our clients have become satisfied clients of Greenbaum Marketing. When it came time to finally up-date our website, I felt that Marty and his team had the experience and level of creativity we required. I love the final product and not only does it position or firm extremely well, it also has a great content management system that allows us to modify the site 24/7 - we love it!";

Brad Fishman, CFE
CEO, Fishman Public Relations