From the onset of the Great Clips Franchise website development project, we knew we had some challenges that would make us push our talents to the limit. The previous site was a winner of the Franchise Leadership & Development Conference Star Award for one of the best sites in franchising. To make an award winning site even better would take the right blend of creativity, functionality and close attention to all those details that affect the connection the site makes with the prospect. As with every franchise development website, our focus would be on organic search, reducing bounce rates and conversion.

We have found that our best work comes from a strong partnership with our clients and a great deal of collaboration. We we’re fortunate to have Rob Goggins, Vice President of Franchise Development at Great Clips work directly with us on the project. He had a vision of the site and had a strict set of requirements that began with organic search capabilities. More importantly, he wanted to be sure that the site would minimize bounce rates and make it easy for candidates engage with the site. The design of the site would play a big role in reducing conversion and we kept the navigation very easy-to-use. You will also notice five conversion points (arrows) on the home page that almost makes it impossible for someone not to click into the site.



Great Clips Virtual Brochure
If you ask Rob Goggins at Great Clips you’ll learn that today’s franchise development website is much more than an initial point of contact, it is a tool to help you educate candidates, control the process, maintain consistency, pre-qualify and reach a higher lead-to-deal conversion rates. Our virtual brochure solution for Great Clips is a highly interactive experience for candidates that leads them through a controlled process and provides the franchise development team with incredible insight into the candidate and their propensity to become a franchisee.

Great Clips Takes 1st Place
We are proud to announce that the Great Clips franchise development website and virtual brochure won first place at the Franchise Development and Leadership Conference in Chicago. As for the performance of the website, Great Clips continues to out perform the majority of the websites in the industry.