The Team. No pine-riding here. Meet the
starting line-up.

We recognize that our ability to grow and serve our clients at the highest levels of proficiency relies almost solely upon the talent within our firm. Our competencies set us apart and have fueled our steady growth over the years. Our team is comprised of intelligent, creative and passionate professionals that take enormous pride in their accomplishments and the effect their work has on others.

Martin Greenbaum, CFE
President

Martin “Marty” Greenbaum began his professional career in the family franchise company that is well known today as PostNet. For a span of more than eight years and five hundred store openings, Greenbaum served the company as the Director of Operations and then its Director of Marketing. After bringing "desktop publishing" service to the company in the late 1980s, he resigned in 1991 to start his own Las Vegas-based advertising agency, Creative Dynamics. The company thrived and he grew a diverse client base, which led to the profitable sale of the business in 1999.

For several years he consulted and served as national vice president of marketing for a national developer of diagnostic centers bringing positron emission tomography (the new gold standard in cancer detection) to communities across the country. He became active in his community and served on the board of the Las Vegas Chamber of Commerce and the American Heart Association, where he was elected chairman and served a two-year term.

In 2003, Greenbaum leveraged his franchise experience and formed Greenbaum Marketing Communications, a full-service marketing and creative firm servicing the franchise industry. Since then, he has been delivering highly-targeted franchise recruitment and lead generation solutions (both online and traditional) to many of the most recognized brands in franchising.

Today, Marty continues to play a very active role in the company, while also traveling the country to lend his expertise and consultation at a variety of conferences and speaking engagements including the IFA, IFE, FRANDEV and more. At the end of the day he looks forward to nothing more than spending time with his five sons and his beautiful and supportive wife, Cindy.